Al-Ahmar Trading & Investment Company
(ATICO) is a subsidiary of the Al-Ahmar Group of Companies.
Established in 1998, ATICO holds the distinction of being
Yemen's first company dedicated solely to marketing and developing
international retail brands and franchises in the Yemeni
ATICO has gained international recognition and
local respect for representing some of the world's most renowned
ATICO is also the major shareholder in the
Yemen Food Company, YFC, sole franchisee for Kentucky Fried Chicken
(KFC) in the Republic of Yemen.
With our unique ingredients of a professional
and high caliber management team, excellent portfolio of
international brands, and our focus on offering our customers the
best products, quality and service, we expect ATICO to further
strengthen its reputation as Yemen's premier and most successful
We are looking forward to a challenging and
successful period ahead of us. Our focus will be to continue
educating the Yemeni consumer on the advantages of retailing in
Yemen and to
develop the Yemeni retail market further with a
variety of new and exciting franchise brands as well as lucrative
Joint Ventures with the region's leading retailers.
Despite ATICO's ever-increasing brands, we
continue to treat each brand as a separate entity. We create
specific project and management teams to concentrate on each brand
independently. Hence, while our management is brand focused and
decentralized, we utilize our optimum strengths by centralizing key
functions such as marketing, finance, development, and real estate
management and procurement from our head office.
In only a short period of time, ATICO has
developed tremendously and met with unrivalled success in the Yemeni
market. A number of reasons have been attributed to this success,
but we feel this lies with our efforts to focus on our core
In the retail sector, the customer is
everything. We know that our staff is the first line of interaction
with our customers. We therefore spend a lot of time and efforts in
ensuring the highest standards are met
with our human resource
recruitment and development.
Our experienced employees are internationally
and locally sourced and continuously supported by our high quality
training and development programmes. We believe in creating a
dynamic and positive atmosphere for our employees which will
directly reflect on to our valued customers.
Product Quality :
ATICO is proud to represent some of the world's
most famous retail brands. Each brand is a leader in its relative
market and industry. We take on board principals''s ideas and values
and relay them to our customers.
We ensure that the highest international
standards on quality, safety, inventory and distribution management
is maintained at all times.
We use our vast experience and unrivalled local
market knowledge to assist our Principals in formulating the best
pricing, marketing, advertising and management techniques to ensure
local success for all our brands.
Customer Service :
As the most important element to our success,
we listen to our customers' needs and wants. Atico has continued to
offer the best quality products and services at competitive prices
to keep our customers coming back. We have developed customer
focused promotions and programs to find out their requirements and
opinions and make it our goals and objectives to meet those