History :

Bally crafts shoes, accessories and apparel that become everyday luxuries. Our idea: that daytime can be lived with the same intensity and excitement as night. That chic can also be casual, comfortable and enduring.

Bally was founded in the Swiss hamlet of Schonenwerd in 1851 by Carl Franz Bally. The original family business was making ribbons, but Carl decided to shift production to shoes following a trip to Paris where he was seduced.


Bally Grand Opening
Bally Grand Opening

by a pair of subtly decorated slippers. Snapping up several styles for his wife, he returned to Switzerland, called in local cobblers and began in pioneering the techniques of early shoe manufacturing.

From those beginnings, Bally developed its aesthetic strong silhouettes rendered unique by personal details. Spiral edge broqueing, a brass boots closure, a blood red edge. Enhanced by hold colour blocking, straight from the Swiss graphic tradition, the look is bold, timelessly modern and always appropriate.

Opening :

Bally Yemen was officially opened on the 5th May 1999 at the Sana'a Trade Center.

The event was attended by Chairman Hameed Al-Ahmar, General Manager Ali Haidary, and Bally Regional Manager Mr. Fritz Luchsinger, as well as dignitaries, members of the diplomatic community and a large crowd of Yemeni businessmen and VIPs.

Bally ribbon-cutting ceremony
Bally ribbon-cutting ceremony
Products :

Bally Mens Collection:

The men's collection sets off the slim silhouette with richly coloured, intricately stitched shoes, the new design team has reinstated several signature Bally looks, delving into the company's rich archives for inspiration.

Bally Womens Collection:

The women's collection designed by our creative team and it clearly reflects what Bally is about today. Our idea? That chic can also be casual, comfortable and enduring. That day can be lived with the same intensity as night.


Location :

Sana'a Trade Center

First Floor - F24

Algeirs Street

Tel: (967-1) 448 538



Opening Hours :

Saturday - Thursday

(9:30am - 1:00pm)

(4:30pm - 9:00pm)


(4:30pm - 9:00pm)

For more information about Bally's collection, please visit Bally's website.
To contact us : bally@aticobrands.com
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