Syed Junaid Alam's roots date back to the early
part of this century when its founder, Mr. Junaid, was attracted by
Bahrain's thriving pearl industry.
Part of his work was to travel far and wide
around the Gulf. Mr. Junaid's journeys not only developed his
business skills, but led him as well to a discovery that was to be
the essence of his life's work. He discovered the inherent
importance of the historical, cultural and social impact of perfumes
in the Middle Eastern society compelled with the vast business
potential of an industry, still in its infancy.
He became more and more aware of the people's
love for nobility, beauty and romance. All these, he found were
demonstrated and kept alive in exquisite fragrances.
In 1910, Mr. Junaid established what was to be
a preserved family business. He began trading in a carefully
selected natural perfumes. Since then, the company has expanded to
include a wide creation of traditional Arabic fragrances and
Today, by the Grace of Allah, Syed Junaid Alam
continues a family tradition of excellence, which is expected to
grow well into the next century. It is a tradition that remains
strong despite the inevitable intrusion of
It is flourishing alongside the heritage and
culture of the Gulf people. Continuing with the cherished values of
the past, existing in harmony with the cherished values of the past,
existing in harmony with a dynamic present and looking confident to
an optimistic future.